Online Marketing

   
 

The Catalan National Network of Social Housing (Xanascat) started working with bcnpress to achieve a primary objective: improve its online positioning. The agency has overseen management of its Search Engine Optimization (SEO) and SEM (Search Engine Marketing – Google Adwords) for over two years now. Year-on-year, from 2013 to 2014, the results have been extremely positive: approximately 13% new sessions and new users, the number of page visits increased by 21%, and the average length of visits increased by 14%. The agency also manages the social housing network’s Pinterest profile. Over a period of time, and after gaining the client’s trust, Xanascat entrusted bcnpress with designing the strategy for the social network Instagram:

· Phase 1: internal analysis, of the environment and competition. Definition of the goal and segmentation of the target audience. · Phase 2: detection of influencers. · Phase 3: content strategy, frequency of publication and guidelines for attracting followers. · Phase 4: implementation schedule, KPI definition and model for monitoring results.

   

Case Studies

"Numbers talk. Messages communicate as well..."

Since taking our first steps, Bcnpress has managed over 300 communication projects, and we have helped our clients appear in the press and online media, and on the radio and television, on more than 25,000 occasions. We’ve notched up almost 80,000 flight hours during which time we’ve created hundreds, if not thousands, of unpublished images and texts.