Corporate and Digital Branding for start-ups: naming and web


Our client had an idea in mind he needed to develop. His business would focus on offering customized classic cars as presents. His mission: to make the dreams of classic cars’ lovers come true. Our challenge was to create a suitable name and image in line with their positioning and business model. bcnpress started its communication task by designing the company’s naming. The creative team worked with the concept of Dream to create an attractive brand name. The term Dream was combined with the suffix –ness so as to create a new word: Dreamness, having a personalized tagline; ‘Regala sueños sobre ruedas’ (offer dreams on wheels). To design a new website, the following essential premises were considered: usability, flexibility, visual attractiveness and empathy. The project followed these stages:

· Action schedule · Web structure creation · Content writing · Web design · Beta phase and online web


Case Studies

"Numbers talk. Messages communicate as well..."

Since taking our first steps, Bcnpress has managed over 300 communication projects, and we have helped our clients appear in the press and online media, and on the radio and television, on more than 25,000 occasions. We’ve notched up almost 80,000 flight hours during which time we’ve created hundreds, if not thousands, of unpublished images and texts.